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当代大学生大众文化消费行为研究

作者：林峰

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大学生是大众文化最主要的受众群体，其大众文化消费行为对整个社会文化消费具有一定的先导性和引领性作用。本书从大众文化与消费行为之间的关系入手，透过校园亚文化镜像，体察其文化表征和文化实践背后所反映的社会心态、精神需求、利益诉求、情感体验和心理感受，把握当代大学生的思想动态、价值理念、思维模式和认知方式，探究当代大学生大众文化消费行为的基本状况、内在意蕴、现实困境及引导对策。

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