中国传媒产业发展路径研究-宝阳悦读网

　　　　

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中国传媒产业发展路径研究

作者：谢红焰

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本书首次系统地编制了传媒产业的投入产出表，深度阐释传媒产业与其他产业间的前向关联、后向关联等复杂关系，从产业关联效应与波及效应视角分析传媒产业与其他产业的经济技术联系，建立传媒产业发展路径的关联理论基础。本书提出传媒产业融合的外向融合与内向融合建立在产业关联基础上，运用实证方法构建了中国传媒产业关联与融合整体发展模型，为传媒产业各子产业发展的模式选择提供理论依据。

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