影视产业IP运营机制研究：基于价值链创新的视角-宝阳悦读网

　　　　

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影视产业IP运营机制研究：基于价值链创新的视角

作者：金韶

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本书关照影视产业的发展热点，从影视IP的价值构成入手，以价值链创新为理论视角，系统研究IP内容转化和多元开发、版权和资本运营、政策和市场符理机制，构建影视产业IP运营体系，并借鉴发达国家的文化产业发展经验，提出中国特色的IP运营创新模式，进而对打造中国特色的文化IP、加强国际传播提出策略建议。

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