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传媒发展与经济传播研究前沿

作者：崔保国

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得益于信息技术的进步，近20年来，传媒发展与经济传播跨学科领域显示出了丰富的研究内涵和巨大的发展活力。本书为清华大学新闻与传播学院传媒管理与经济传播研究方向师生近年来的代表性研究成果，内容涵盖理论研究前沿、实践探索及案例分析，立体化地展示了中国传媒发展的重要脉络节点，勾画了经济传播在大时代背景下的发展图景。文章既有对传统经济学与管理学理论更加规范的阐述与解析，也包含对传媒战略、政策等议题的持续关注，还有对社会发展中重要经济议题传播路径的探讨。文集所选内容注重跨学科理论与方法的交融，贡献了传媒管理与经济传播研究中的多元视角与多维考察，丰富了研究的理论体系，也进一步提升了这一领域研究的深度与广度。

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