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西部文化产业的知识产权研究

作者：谭曼

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我国西部地区疆域辽阔，历史悠久，文化底蕴深厚。西部地区的文化及其产业不但具有鲜明的地域特色和巨大的经济开发价值，而且在传播中国文化、国际交流合作以及国际贸易产业的发展等方面具有不可估量的作用和地位。本书就西部文化产业如何积极探索高新技术对文化产业知识产权创新、管理、运营、保护的作用和影响，展开了理论与实践的详尽考察和分析论证，对西部文化产业在创新战略、品牌战略、许可战略、保护战略等知识产权战略的构建和实施等方面，提出了创新性的思考和解决路径。

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