媒介生态的演化动力：传媒行业、组织、个人的转型与突破-宝阳悦读网

　　　　

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媒介生态的演化动力：传媒行业、组织、个人的转型与突破

作者：刘旸

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新媒体技术发展一日千里，昨天的“新媒体”可能已成为今天的“旧模式”，我们被动地充当着时代的“追随者”。如何站在未来看现在，是每一个媒体机构和个人都需要深入思考的问题。本书将传媒经济学的视角聚焦在传媒生态环境中，首次采用演化经济学的范式对宏观媒介行业、中观媒介机构与微观个人，进行各自发展逻辑以及相互之间影响规律的研究，以期挖掘传媒演变的基本路径与未来趋势，为每一位拥有梦想的传媒人提供前瞻性建议。

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