中国互联网广告监管制度研究-宝阳悦读网

　　　　

分类页面广告

中国互联网广告监管制度研究

作者：廖秉宜

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内容简介:

互联网广告监管制度建设是互联网时代国家社会管理创新的重要构成，也是国家治理体系与治理能力现代化的组成部分。近年来，我国互联网广告行业快速发展的同时，互联网广告失范问题愈发凸显，不利于互联网广告产业的健康发展，互联网广告监管制度研究成为广告学术界的重要课题。本书从制度层面研究我国互联网广告监管制度变迁及现状，提出互联网广告监管制度优化路径，以期为学术研究和互联网广告监管制度建设提供理论支撑和实践指导。

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