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社会主义核心价值观的微传播研究

作者：徐霞

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内容简介:

本书以理论分析为基础、以问题探究为导向，对社会主义核心价值观微传播的理论及其应用进行了系统论述。立足“微传播”的现实语境，探讨了社会主义核心价值观微传播的基本内涵、主要特征、功能作用、基本原则等，初步奠定理论基础；开展了社会主义核心价值观微传播的实证研究，明晰现实挑战和深层原因；构建了社会主义核心价值观微传播的体系，为顶层设计提供理论指导；创建了社会主义核心价值观微传播的效果评价模型，为实践推进提供衡量标准；提出了社会主义核心价值观微传播的具体对策建议，为相关主管部门提供决策咨询和实践指导。

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