他者镜像与接受变异：西方汉学界的中国广告研究（1905-2020）-宝阳悦读网

　　　　

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他者镜像与接受变异：西方汉学界的中国广告研究（1905-2020）

作者：李金正

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mobi/epub/pdf/awz3

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内容简介:

海外汉学作为中国大陆学术体系之外独立的话语共同体“异地重建”了自近代以来的中国广告，为国内学界提供了一面不可多得的“他者镜像”。这面话语镜像既含有秉持科学主义传统或“西学”精神的客观理性的探讨分析，也不乏“东方学”和西方中心主义视角下的认知偏差，需要本土研究者的甄辨清厘和批判省思。

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