当代电视节目的特色与革新-宝阳悦读网

　　　　

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当代电视节目的特色与革新

作者：陈世华

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内容简介:

本书围绕纪录片、电视剧、专题片、真人秀综艺等创新性电视节目形态展开，遵循界定概念、追溯历程、阐明特色、发现问题、提出对策的基本思路和写作框架，以代表性的电视节目为典型个案，界定其概念和特征，说明其重要价值，追溯起源及其动因，描绘其流变历程和当下状况；从传播契机、选题选材、内容结构、叙事模式、受众定位、拍摄方式、表现形式、营销方案等方面重点阐明其成功之道和特色经验，发现其中存在的问题和缺憾，并从法律规制、政策引导、题材选择、内容叙事、技术运用、影音文字表达、品牌塑造等维度有针对性地提出改进、完善和提升的策略，以期推进电视节目的可持续健康发展。

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