中国跨国企业复合式营销能力构建研究-宝阳悦读网

　　　　

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中国跨国企业复合式营销能力构建研究

作者：王亚君

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内容简介:

中国跨国企业在国际市场参与中所展现出来的商业关系发展模式以及独特的国际营销能力，对于其在境外市场运营中获得竞争优势和卓越绩效发挥了重要的作用。因此，中国跨国企业如何升级独特的国际营销能力并突破自身约束的瓶颈，以实现国际市场响应性成为当前提升中国跨国企业国际竞争力的关键所在。

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0.229127s

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