农村公共服务中电视媒体的平台化转型-宝阳悦读网

　　　　

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农村公共服务中电视媒体的平台化转型

作者：徐锐

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本书选取湖北垄上传媒这一电视媒体与现代农业跨界融合的创新示范为个案，从媒体平台理论切入，围绕“农村电视公共服务的发展历程与现实图景—农村公共服务中电视媒体的平台化转型动因—农村公共服务中电视媒体的平台化转型路径—服务三农新媒体平台的构成方式—服务三农新媒体平台的运行机制—农村公共服务中电视媒体平台化转型的困境与出路”展开研究。电视媒体借助新媒体技术和品牌公信力，转型为与现代农业跨界融合的服务“三农”的新媒体平台，从而实现农业产业链上中下游需求与供给的精准对接，提升农村广播电视公共服务的质量与效率。

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