融合趋势下的媒体发展策略研究-宝阳悦读网

　　　　

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融合趋势下的媒体发展策略研究

作者：梁玉峰

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内容简介:

本书是在媒介融合的趋势下对媒体如何转型发行研究的新成果。以案例分析和量化分析的方法对报纸、期刊、电视和新媒体中具有代表性的具体媒行研究，分析其发展状况，指出其特点和存在的不足而提出发展的策略。研究有扎实的实证分析为基础，结论具有很强的针对性和可行性。

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