微信小程序营销与运营实战从入门到精通-宝阳悦读网

　　　　

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微信小程序营销与运营实战从入门到精通

作者：谭静

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本书通过解析微信小程序营销与运营的技巧和案例，帮助读者快速成为运营高手。从三条主线展开。知识掌握线介绍小程序的基础知识，包括注册步骤、功能、适用领域及使用场景；技巧学习线解读小程序营销的方法与技巧，包括内容营销、社群营销、用户营销、软文营销、视频营销、H5营销、活动营销、搜索营销、场景营销等；案例实战线剖析出行、电商、医疗、娱乐、教育、旅游、媒体、投资、服务等多个行业的小程序营销与运营案例。本书适合于想利用小程序做营销推广的创业者、管理者，以及小程序营销与运营从业人员阅读。

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