营销渠道成员间竞合行为形成机制及作用效果研究（管理新视野）-宝阳悦读网

　　　　

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营销渠道成员间竞合行为形成机制及作用效果研究（管理新视野）

作者：张磊楠

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内容简介:

《营销渠道成员间竞合行为形成机制及作用效果研究》通过企业、关系和环境因素，关系质量、收益和风险分别探讨了形成机制和作用效果，代表了战略、渠道和关系营销结合的理论前沿，有利于企业构建适合自身的竞合策略并获取竞争优势。

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0.186292s

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