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亮剑实战

作者：欧阳子

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“亮剑精神”在很短时间内迅速深入到各行各业，唤醒了人们心中沉睡已久的英雄主义情结。在Google上随便用“亮剑精神”这四个字搜索一下，便可以看到五百多条这样的标题：《中国式管理需要亮剑精神》、《新时期中国汽车业自主创新需要亮剑精神》《要做大互联网需要亮剑精神》《中国家电营销需要亮剑精神》……自从《亮剑》电视剧热播以来，各种媒体报道了大量具有“亮剑”榜样力量的人物和事迹，我们以此为基础进行了总结、提炼，形成本书。本书旨在凸显“亮剑精神”在我国各行各业，尤其是企业竞争创赢中的实战运用之道，力求兼具现实性、适用性和启发性。

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