高等院校应用型规划教材·市场营销学（第三版）-宝阳悦读网

　　　　

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高等院校应用型规划教材·市场营销学（第三版）

作者：崔译文邹剑锋马琦陈孟君

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《市场营销学》自2013年8月出版以来，深得各方好评。本书是在第二版的基础上修订的，深入浅出、形象生动地阐述了市场营销学的基本原理和实务，切合企业对市场营销人才技能和素质的实际需求，且适应高职高专和应用型本科院校对市场营销类人才培养的需求。这次修订除部分经典案例外，其余全部选用今年国内营销实践中的最新实战案例，并设计了相应的讨论问题，有利于教师进行课堂教学设计和课程讲解，亦能极大引起学生的学习兴趣。

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0.681336s

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